The origins

A passion for wine that has been carried on year after year since 1965, when Franco Casetta decided to continue the traditional family activity. So they started to make known the brand of a winery located in Montà that had always put its trust in the Roero region and its terroir, which produces quality wines such as Roero Arneis Docg, Nebbiolo d’Alba Doc, Barbera d’Alba Doc and Piemonte Bonarda Doc.
This adventure has led to a constant growth of the family-run winery, which is now in the hands of Franco’s sons, Daniele and Walter.


The present

Strong roots with an international outlook, the brothers Daniele and Walter Casetta decided to combine their skills in order to offer their customers a quality wine with the taste of Roero. Daniele, the marketing and sales manager, keeps up to date with the latest market trends, so the wines by Franco Casetta have been appreciated by several nations through tasting events and trade shows. Walter, helped by his experience in the field of viticulture and supported by his brother, supervises the work in the vineyards and in the cellar to obtain a product that reveals the Roero region to anyone who tastes it.


The Roero region

Roero is located to the north of the Langhe. Here you can start your journey to discover this region and that of the Langhe, a land of hills and vineyards, where the river Tanaro divides Roero from Langa, in the south-east of Piedmont. Roero is characterized by fascinating and steep rock faces which reveal fairytale views.

The micro-climate given by the presence of the mountains, which protect the area from the cold winds from Northern Europe, is one of the essential factors for winegrowing. The DOCG wines (Roero Docg, Roero Arneis Docg) of Roero are unique and different year after year: perfumes and tastes of Roero in the glass, unforgettable sensations. All our products are full-bodied, quality wines, they are ready to drink, but they can also be preserved for several years. This balance is given by the soft, sandy soil of Roero, which was formed about 5 million years ago (during the Pliocene in the Cenozoic Era). This soil is quite young from the geological point of view, and it is possible to find marine fossils left by the waters which covered the Po plain.

Beside wines, Roero offers a rich gastronomic tradition with products like honey, chestnuts, strawberries, Madernassa pears, peaches, Ceresole d’Alba tench, mushrooms and truffles. For nature lovers, we have several paths (18) suitable for walking, mountain-bike or riding which twist and turn throughout the hills and the rocks of Roero. Roero is really worth a visit: starting from the winery Franco Casetta, of course!